You’ll end up with fluff copy that looks just like what already exists on the internet and holds no additional value. Don’t just let the marketing department write the content based on other articles they found on Google. Once you figure out your topics, you need an authoritative source to speak on them. If you’re curious about which tool can help you with keyword research, Semrush is a good choice. A lot of people fail at this step and their content gets buried on page four or five, where it brings in minimal views. The higher your authority, the easier it is to get your content ranked at or near the top of search results. That last point is key because it ties into domain authority, a number from 0 to 100 that indicates what Google thinks of your website’s clout (from least authoritative to most authoritative).
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